Sales and Promotion – Amazon KDP

What’s KDP? KDP is an acronym for Kindle Direct Publishing, Amazon’s indie publishing platform. It’s easy to sign up and upload your indie books to KDP.

Amazon’s KDP is a huge market with a gargantuan membership to get your book(s) in front of!

Competition to get your book found is astronomical. But there are a couple of options to help close the gap and get your works discovered by interested readers.

It’s called promote and advertise. And it’s title specific.

Access the promote and advertise link through each of your published books that you want to promote in your KDP bookshelf.

When you click the promote and advertise link inside the promote and advertise section, it takes you to a page where you can choose to run a price promotion or an ad campaign.

While I do give away books to avid readers and reviewers, Amazon is not my chosen medium for giveaways. Amazon is the place I want to have them flash before reader’s eyes time after time after time. I skip the price promotion and choose the ‘ad campaign’. This is the method that puts your book in the ‘You might also like’ ribbon sections of a product the customer is perusing.

Where your book shows up in the ribbon is based on your bid for clicks. High bids per click come first. Lowest bids per click come in at the end. You pay by the click, not by the impression (aka flash). Get the picture?

What products your covers show up in the ribbon for is determined by keywords and/or other book ASIN’s that you can choose.

How do I choose which keywords or products?

I found a great little program that saves me hours and days of making lists from online research. Dave, the KDP Guru that I’m so glad I found, also offers several lessons – both free and paid – to show you how to be proficient at running an effective KDP ad campaign.

I love the program so much that I affiliated with Dave, the KDP Guru, to offer it to you right here in this post.

The program is called ‘Publisher Rocket’.

Publisher Rocket literally saved me hours and days of research, compiling, sorting and typing.

It’s easy to use… type a word; click, sort and download. Voila! A viable list of keywords and applicable book ASINs appear. You simply copy and paste to your KDP campaign. Pffft… it’s so easy-peasy. And you can  Get Publisher Rocket here.

Incidentally, I don’t run ad campaigns for all of my books. I run campaigns for one book from each series and trade them out for different covers after a time. This gives me a better handle on what gets buyers attention and saves me oodles of time and money.

When I started promoting with ad campaigns, my books got found and bought on Amazon.

Before Publisher Rocket and KDP Ad Campaigns, grabbing reader’s attention was like pulling hen’s teeth .

I’m still not a millionaire, but I’m closer to becoming one.

On that note…

Happy Trails and Tales,

Alexie Linn

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